The AI Ripple Effect: Talking Logistics, Automation, and AI with Ripple.AI

 

Introduction

I recently joined Adrian Smith at Ripple.AI on his podcast, The AI Ripple Effect, for a conversation that covered a lot of ground — from spreadsheets and automation to global market shifts, AI-washing, and how smaller logistics teams can take advantage of technology without getting overwhelmed.

If you’re in the freight world and looking for real, tactical insight into how to modernize your operation, this episode is worth a listen. Here’s a quick recap of what we covered — and why it matters.

My Journey in Logistics

I’ve worked across nearly every part of the freight world — from fleet operations to brokerage, power generation logistics, and now consulting. This episode gave me the chance to reflect on that experience and how it shaped my approach at Transcend Logix.

Moving From Spreadsheets to Smart Systems

Many businesses wait too long to upgrade. We talked about the tipping point where manual processes stop being “lean” and start becoming limiting. Education and adoption go hand-in-hand if you want automation to stick.

The Truth About AI in Freight

AI can be a game changer, but most companies either don’t know how to use it — or they’ve been pitched something shiny that doesn’t solve their actual problems. We unpacked where AI is working, where it’s being oversold, and how to tell the difference.

The Rise of AI-Washing

Vendors are slapping “AI” on everything to make it sound modern. We explored how to spot the hype, ask smarter questions, and make tech decisions that match your operation — not just the trend.

Tariffs, Markets, and Global Shifts

Even smaller shippers are being impacted by global policy and economic pressure. We touched on how to stay agile and adjust strategy based on what’s coming outside your four walls.

Sales Strategies That Still Work in Freight

Tech is great, but freight is still a relationship-driven business. I shared a few practical ways logistics companies can build trust, generate leads, and grow without chasing gimmicks.

Tactical Tips You Can Use Right Now

Whether it’s cutting costs, renegotiating broker terms, or building better SOPs, I shared actionable ideas anyone can take back to their team.

Watch the Full Episode




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